Tuesday 30 June 2015

Barcelona can be the greatest football brand

The presidential candidate hopes to see the club
become a symbol for world football in the next six
years and feels he can deliver that if he is elected
Josep Maria Bartomeu says he wants to see
Barcelona become the most dominant force in
world football and a symbol for the sport.
The Catalan side are one of the game's elite sides,
with their position at the top of the game boosted
further by last season's treble - their second in six
years.
Bartomeu, who succeeded Sandro Rosell as the
club's president and is hoping to be returned in
the election on July 18, says his vision is to see
Barca become the Apple, NASA and Facebook of
football.
“By 2021, we want Barca to be to football what
Apple is to computers, NASA for space exploration
or Facebook for social media,” he said at a

campaign speech.
"The Barca of the 21st century is based on the
social model, sporting, athletics and the new
facilities we want to build in the Espai Barca
project.
“We have a management model to strengthen our
leadership in the world, to continue leading it in
2021 and to be a unique brand in the world. The
aim is that in 2021, the world will associate
Barca with football.
"We want to create a base to support the athletes
and coaches and to strengthen the promotion of
women’s sport, we want to be a leader in that too.
"Our third sporting point will be the creation of the
observatory and university of FC Barcelona, built in
the Espai Barca, a training centre in the
environment of football and sport.”

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